Manager - Media Analytics
Plantation - FL, United States
R
USD 75K-140K (estimate) Senior-level Full Time
Tasks
- Analyze paid media performance
- Automate recurring reporting
- Build executive dashboards
- Conduct lift studies
- Create performance scorecards
- Define media measurement strategy
- Develop attribution approaches
- Ensure data definitions compliance
- Establish KPI frameworks
- Implement test and learn programs
- Mentor and lead analysts
- Partner with agencies and stakeholders
- Perform incrementality testing
- Provide MMM inputs
- Streamline reporting processes
- Translate insights into optimization recommendations
Perks/Benefits
Skills/Tech-stack
Attribution | Experimentation | Incrementality | KPI frameworks | Lift studies | Marketing measurement | Media mix modeling | Media optimization | Mix Modeling | Power BI | Project Management | SQL | Tableau | Test and learn
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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