Manager - Personal Financial Services (Business Campaign & Analytics)
HLT-Hong Leong Tower, Malaysia
USD 51K-67K (estimate) Mid-level Full Time
Tasks
- Act as subject matter expert for unsecured lending products
- Develop customer lifecycle dashboards
- Ensure data integrity in CRM and marketing automation platforms
- Ensure scripts and customer journey setup accuracy before go live
- Ensure turnaround times and quality
- Identify workflow gaps and implement data driven improvements
- Implement continuous training curriculum
- Implement onboarding flow improvements
- Lead campaign design using data driven insights
- Manage campaign calendars and ensure timely accurate delivery
- Monitor customer behavior data for engagement and churn reduction
- Monitor request volumes and prioritize based on impact
- Provide insights and recommendations for campaign optimization
- Review pre and post campaign analysis
- Track and report campaign performance metrics
- Troubleshoot campaign deployment and data flow issues
Perks/Benefits
- N/A
Skills/Tech-stack
CRM | Campaign Management | Customer Analytics | Dashboarding | Data Analysis | Data Integrity | Marketing Automation
Education
N/A
Regions
Countries
States
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