Marketing Analytics Lead
Tasks
- Analyze CLV and SAC metrics
- Analyze web and app analytics
- Build Looker dashboards
- Conduct conversion attribution analysis
- Develop MMM insights
- Drive acquisition efficiency
- Measure Paid digital performance
- Own growth metrics
- Perform conversion funnel analysis
- Run incrementality tests
- Support SEO and ASO insights
Perks/Benefits
- N/A
Skills/Tech-stack
Conversion attribution | Conversion funnel | Conversion funnel analysis | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | Funnel Analysis | Geolift | Google Analytics | Google Analytics 4 | Incrementality testing | Lifetime Value | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | SQL
Education
N/A
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