Marketing Analytics Lead
Tasks
- Analyze conversion funnel performance
- Analyze paid digital acquisition performance
- Analyze web and app analytics data
- Build Looker dashboards
- Conduct incrementality testing
- Measure CLV and SAC metrics
- Own growth metrics and reporting
- Perform marketing mix modeling
- Provide insights for SEO and conversion optimization
Perks/Benefits
- N/A
Skills/Tech-stack
App Store | App analytics | App store optimization | Conversion attribution | Conversion funnel | Conversion funnel analysis | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | Engine optimization | Funnel Analysis | Google Analytics | Google Analytics 4 | Incrementality testing | Lifetime Value | Looker | Marketing Mix | Marketing Mix Modeling | Measurement Platforms | Mix Modeling | Mobile Measurement | Mobile measurement platforms | SQL | Search Engine | Search engine optimization | Store optimization | Web Analytics
Education
N/A
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