Marketing Analytics & SEO Manager
Tasks
- Analyze campaign performance across digital and lifecycle channels
- Analyze customer behavior and transactions
- Automate marketing workflows and enable team adoption
- Build audience segmentation strategies
- Build dashboards and reporting frameworks
- Collaborate with IT Data Communications and Compliance for search alignment
- Deploy generative AI workflows for landing pages and FAQs
- Execute A/B testing and experimentation
- Integrate data across CRM digital banking and loan origination systems
- Maintain SEO strategy including technical SEO metadata and site architecture
- Manage marketing technology platforms
- Measure organic rankings zero click visibility and AI citations
- Optimize banking funnels for deposits and mortgages
- Recommend campaign optimizations
- Run LLM driven testing for copy and prompt variants
- Support lifecycle marketing acquisition onboarding retention cross sell
- Track KPIs and conversion metrics
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | AI Agents | Attribution Modeling | B testing | Conversion Rate | Conversion rate optimization | Customer Segmentation | Dashboarding | Data integration | Engine optimization | Generative AI | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Keyword Research | Landing Page | Landing page optimization | Marketing Analytics | Marketing Automation | Microsoft Copilot | Microsoft Office | Microsoft Office 365 | Office 365 | Page optimization | Prompt development | Prompt engineering | Rate optimization | Schema Markup | Search Engine | Search Engine Marketing | Search engine optimization | Structured data | Tag Manager | Technical SEO | Web Analytics
Education
Related jobs
-
AI Solutions Lead, Customer Onboarding USD 88K-140KAPI Integration | Agent Orchestration | Atlassian Rovo | Compliance Management | CryptographyBonuses | Disability insurance | Life insurance | Paid parental leave | Paid time offSenior-level Full TimeRemote, United States R8h ago
-
Manager, Analytics - Subscription and Product USD 70K-95KBigQuery | Data Pipelines | Data Visualization | Experimentation | Google Analytics401k match | Dental insurance | Disability insurance | Health insurance | Life insuranceMid-level Full TimeNew York13h ago
-
Capacity Planning | Carrier selection | Dashboarding | Management System | Network designMid-level Full TimeSeattle, Washington, United States14h ago
-
Cross-Functional Collaboration | Cross-functional | Dashboarding | Functional collaboration | Machine LearningMid-level Full TimeNew York, NY, USA; Reston, VA, …15h ago
-
Web Analytics Lead USD 115K-174KAgile | Consent Management | Cookie Consent | Cookie consent management | Data Layer401k match | Dental insurance | Disability coverage | Life insurance | Medical insuranceSenior-level Full TimePiscataway, NJ, US18h ago
-
Enrollment Marketing Manager (8772) USD 68K-75KCampaign Management | Channel marketing | Customer Relationship Management | Customer relationship | Digital AdvertisingFlex work options | Free Undergraduate Tuition | Half-day Fridays | Paid Holidays | Paid sick leaveMid-level Full TimeWICHITA, KS, USA1d ago
-
Manager 3, Data Science (Sales and Growth) USD 194K-262KAnalytics | Customer Segmentation | Customer analysis | Data Science | Data VisualizationSenior-level Full TimeCategory Data Location Mountain View, California …1d ago
-
Business Intelligence | CRM | Data Security | Data Visualization | Data integrationExecutive-level Full TimeDallas, TX, United States1d ago
-
Executive-level Full TimeNew York1d ago
-
SAVP - Director of Data Engineering USD 180K-230KAWS | Account Management | Advanced Analytics | Agile | Apache SparkExecutive-level Full TimeNew York, United States R1d ago
-
Junior Analytics Insight Executive USD 52K-62KBusiness Analysis | Consulting | Customer communication | Macroeconomics | Microsoft ExcelEmployee Assistance Program (EAP) | Flexible working environment | LinkedIn Learning | Volunteer time offEntry-level Full TimeBogota, DC, Colombia1d ago
-
Sr Manager, Applied Field Engineering - AI/ML USD 207K-271KCloud Data | Cloud Data Architecture | Consumption-based models | Customer architecture | Data ArchitectureSenior-level Full TimeUS-NY-New York1d ago
-
AI Engineering Manager, Product & Architecture USD 160K-282KConversational AI | Cross-Functional Collaboration | Cross-functional | Data Analysis | Functional collaborationSenior-level Full TimeCupertino1d ago
-
Vice President, Digital Marketing Analytics USD 215K-260KA/B | A/B Testing | AWS | Adobe Analytics | AlteryxBackup childcare | Financial coaching | Health care coverage | Mental health support | On-site health and wellness centersExecutive-level Full TimeWilmington, DE, United States1d ago
-
Manager - Data Science USD 90K-165KA/B | A/B Testing | B testing | Clickstream analytics | Data ModelingComprehensive well-being support | Visa sponsorshipMid-level Full TimeNew York, NY, United States1d ago
-
Audit trails | BigQuery | Dashboards | Data Lineage | Data MigrationMid-level Full TimeDallas, TX1d ago
-
APIs | AWS | Agile | Auditability | AzureMentoring and coaching | Remote work | Training and enablementSenior-level Full TimePlainsboro, NJ. R1d ago
-
Business Intelligence | CRM Integration | Dashboard Development | Data Modeling | Data Quality401k plan | 403b plan | Dental insurance | Education assistance | Hybrid work arrangementMid-level Full TimeKnoxville, TN, United States R1d ago
-
AI Agents | Advertising Systems | Computer Vision | Data Pipelines | Deep learning401k match | Dental insurance | Life insurance | Long-term disability | Medical insuranceSenior-level Full TimeSan Jose, California, United States1d ago
-
Amazon Web Services | Analytics | Azure | Azure DevOps | Cloud DataBirthday gift | Country specific perks | Flexible time off | Global mobility support | Integration budget for team connectionSenior-level Full TimeScranton, PA, United States R1d ago
-
5 Whys | Carrier Management | Data integration | Excel | Fishbone DiagramMid-level Full TimeFontana, California, United States1d ago
-
Director / Lead, Commercial Analytics & Forecasting USD 194K-266KAccess Analytics | Claims analytics | Commercial Analytics | Coverage Analytics | Dashboard DesignHealth care coverage | Leave benefits | Retirement savings planExecutive-level Full TimePrinceton, NJ, United States1d ago
-
Technical Program Manager III, AI/ML, Search USD 163K-236KCross-Functional Collaboration | Cross-functional | Data analytics | Functional collaboration | Generative AISenior-level Full TimeMountain View, CA, USA1d ago
-
Technical Program Manager III, AI/ML Evaluations, Search USD 163K-236KArtificial Intelligence | Cross-Functional Collaboration | Cross-functional | Dashboards | Data QualitySenior-level Full TimeMountain View, CA, USA1d ago
-
Senior Manager, AI Solutions & Applied Deployment USD 150K-200KAI architecture | Agentic AI | Artificial Intelligence | Compliance | Content developmentSenior-level Full TimeWestlake, TX, United States1d ago