Marketing Analytics Specialist
Tasks
- Apply audience segments and personalization features
- Build and test automation logic
- Coordinate deliverables with vendors and prepare assets
- Ensure accessibility and formatting compliance
- Execute campaign tasks across digital channels
- Mentor peers with best practices
- Optimize SEO elements
- Perform QA checks and flag content issues
- Run QA using platform tools
- Support tagging and A B test analysis
- Track KPIs and recommend campaign improvements
- Translate customer journey touchpoints into campaign actions
- Write user stories and support backlog refinement
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Accessibility compliance | Adobe Analytics | Agile | Analytics Dashboards | Audience Segmentation | Automation | B testing | Backlog Refinement | Campaign tagging | Customer Journey | Customer journey mapping | Engine optimization | Hygraph | Journey Mapping | KPI | Personalization | QA Testing | SEO | Search Engine | Search engine optimization | Sprint Planning | User Story
Education
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