Senior Manager, Conversion & Funnel Optimization
Mississauga, ON, Canada
CAD 105K-135K (estimate) Senior-level Full Time
Tasks
- Analyze funnel performance across stages
- Build marketing analytics to insight activation process
- Create operating rhythm for analytics and experimentation reviews
- Create optimization backlog from customer behavior
- Define measurement frameworks for campaigns and tests
- Define tracking and measurement for lifecycle optimization
- Identify conversion opportunities across marketing to sales funnel
- Lead personalization and segmentation opportunities
- Manage digital analytics and online content team
- Optimize lead flow and sales handoff touchpoints
- Plan UX and content optimization experiments
- Prioritize optimization opportunities
- Recommend nurture flows and lifecycle re engagement programs
- Run test and learn experimentation program
- Translate funnel gaps into hypotheses and actions
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Analytics reporting | Attribution | Attribution Modeling | B testing | CRM | Conversion Rate | Conversion rate optimization | Customer Journey | Customer journey mapping | Data Visualization | Experimentation | Funnel Analysis | Journey Mapping | KPI Management | Landing Page | Landing page optimization | Lead Scoring | Lead nurturing | Lifecycle Marketing | Marketing Analytics | Marketing Automation | Marketing measurement | Page optimization | Personalization | Power BI | Rate optimization | SEO | Segmentation | Snowflake | UX optimization
Related jobs
-
A/B | A/B Testing | B testing | Customer Analytics | Data AnalysisDental insurance | Equity opportunities | Health insurance | Paid time off | Parental leaveSenior-level Full TimeCanada1d ago
-
Manager, Finance Data Analytics & Insights CAD 105K-133KBusiness Intelligence | Data Management | Data Visualization | FP and A | Financial ModelingCompetitive time off | Defined benefit pension plan | Employee discount programs | Flexible Travel Program | Flexible work environmentSenior-level Full TimeToronto - 36.25, Canada1d ago
-
Business Intelligence | Business Rules | Dashboards | Data Modeling | Data QualityAccident insurance | Health insurance | Life insurance | Retirement savings plan | Tuition reimbursementSenior-level Full TimeBMOPLACE, Canada1d ago
-
Cause analysis | Compliance reporting | Data Governance | Data Modeling | Data TransformationCareer development | Health and well-being benefits | Paid time off | Reward and recognition programs | Savings and retirement programsMid-level Full Time3500 Steeles Avenue East, Markham, Ontario, …4d ago
-
AI Agents | Analytics | Business Intelligence | Data Governance | Data ModelingSenior-level Full TimeToronto, ON, CA, M5H3Y24d ago
-
Databricks | Delta Lake | Hudi | Iceberg | JavaCommuter benefits | Dental insurance | Disability benefits | Flexible work arrangement | Health insuranceMid-level Full TimeToronto, Canada R5d ago
-
Marketing Analytics Lead CAD 90K-112KA/B | A/B Testing | Attribution Modeling | B testing | ExcelChild care benefits | Commuter benefits | Dental insurance | Disability insurance | Family building benefitsSenior-level Full TimeToronto, Canada R5d ago
-
A/B | A/B Testing | Analytics engineering | Automation | B testingAutonomy | Collaborative fast moving environment | Exposure to modern data stacks AI driven analytics and experimentation frameworks | Flexibility | High impact influence on business decisionsSenior-level Full TimeCanada5d ago
-
Senior Manager, Data Engineering CAD 94K-176KAPI Integration | APIs | Agile | Analytical modeling | AnaplanHigh-performing culture | Inclusive workplace | Professional developmentSenior-level Full TimeToronto, ON, CA, M5H 1H15d ago
-
Manager Quantitative Commodity Market Risk CAD 96K-125KAncillary services | Backtesting | Calendar Spread Options | Congestion Settlement | Curve validationEmployee assistance program | Flexible benefits | Generous time off | Hybrid work model | Paid HolidaysSenior-level Full TimeCalgary, Canada5d ago
-
A/B | A/B Testing | AI Tooling | Analytics engineering | AutomationCareer growth opportunities | Fully remoteSenior-level Full TimeToronto, Canada R6d ago
-
Reporting and Analytics Manager CAD 112K-162KAd Hoc Reporting | Ad-Hoc | Artificial Intelligence | Data Analysis | Data ExplorationMid-level Full TimeToronto Office TRO, Canada6d ago
-
Senior Insights & Analytics Manager Leakproof CAD 85K-123KA/B | A/B Testing | B testing | Brand tracking | Budget ManagementSenior-level Full TimeOakville, Canada6d ago
-
Manager, Customer Risk Analytics, Retail Credit Risk CAD 69K-129KBusiness Intelligence | Credit Risk | Data Transformation | Data Visualization | Data analyticsMid-level Full TimeToronto, ON, CA, M5H1B66d ago
-
Counterparty Credit | Counterparty Credit Risk | Credit Risk | Data Integrity | Data LineageCollaborative environment | Executive development opportunities | Inclusive workplace | Professional developmentMid-level ContractToronto, ON, CA, M5H 0B46d ago
-
Senior Product Marketing Manager, Boomi Embedded CAD 117K-146KCommunication skills | Competitive Analysis | Customer Research | Enterprise Software | Go-to-Market StrategySenior-level Full TimeCanada7d ago
-
Manager, Data Analytics CAD 80K-105KA/B | A/B Testing | AI Tooling | AWS | Analytics engineeringFlexible PTO | In person get togethers | Medical, dental, and vision benefits | Professional development reimbursement | Profit sharingMid-level Full TimeRemote - Canada R7d ago
-
A/B | A/B Testing | Adobe Analytics | Adobe Launch | Adobe TargetEducation reimbursement | Employee discounts | Employee recognition programs | Employee resource groups | Health and dental benefitsMid-level Full TimeToronto, ON, CA7d ago
-
Manager, SDA Analytics CAD 69K-129KBusiness Intelligence | Credit Risk | Data Modeling | Data Visualization | Data analyticsMid-level Full TimeToronto, ON, CA, M5H1B67d ago
-
Marketing Analytics (MRKT 440 002 ) CAD 11K-11KCustomer Insights | Data Analysis | Marketing Analytics | Marketing ResearchEquity and diversity supportEntry-level Part TimeBronfman Building, Canada8d ago
-
Data Analysis | Database manipulation | KPI Management | Power BI | PythonAccessibility workplace accommodations | Community engagement | Cross-functional development opportunities | Diversity, equity & inclusion | Flexible vacationMid-level Full TimeToronto, ON, CA, K1G6R78d ago
-
Manager, Campaign Strategy and Optimization CAD 69K-129KAgile | Cloud Computing | Dashboarding | Data Analysis | Data EngineeringAccident insurance | Health insurance | Life insurance | Retirement savings plans | Tuition reimbursementMid-level Full TimeBMOPLACE, Canada11d ago
-
Senior Manager, Campaign Strategy & Optimization CAD 86K-160KAnalytics | Campaign Metadata | Change Management | Channel performance | Cloud DataAccident insurance | Health insurance | Life insurance | Retirement savings plans | Tuition reimbursementSenior-level Full TimeBMOPLACE, Canada11d ago
-
CAN SPAM Act | CAN-SPAM | CCPA | CRM | ComplianceHybrid scheduleSenior-level Full TimeCalgary, Alberta, Canada R12d ago
-
AWS | Agile | Azure | Azure Data Factory | Big DataDental coverage | Flexible PTO | Health savings account | Medical coverage | Paid sick daysMid-level Full TimeRemote, Toronto R12d ago