Section Manager/Manager, Marketing Analytics & CRM
Tasks
- Build attribution and measurement frameworks
- Build customer data warehouse
- Conduct deep dive analysis for growth opportunities
- Define CRM strategy across customer lifecycle stages
- Design end to end tracking tagging and event tracking
- Develop KPI dashboards and reporting
- Identify segmentation and personalization opportunities
- Improve CRM effectiveness and automation
- Lead CRM team and lifecycle management
- Own marketing analytics strategy
- Recommend insight led strategy adjustments
- Run A B testing and incrementality testing
- Strengthen data pipelines with IT and business intelligence
- Translate business goals into KPIs
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | CRM lifecycle marketing | Customer Data | Customer Data Warehouse | Dashboarding | Data Integrity | Data Warehouse | Event Tracking | Google Analytics | Google Analytics 4 | Incrementality testing | Lifecycle Marketing | Marketing Automation | Marketing Cloud | Personalization | Personalized marketing | Power BI | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Segmentation | Tableau | Tagging | UTM
Education
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