Senior Marketing Analytics Manager, Business Partner
Tasks
- Analyze marketing investment ROI by campaign channel and region
- Connect marketing engagement to pipeline and revenue outcomes
- Deliver actionable insights on campaign performance pipeline generation and regional effectiveness
- Develop and deliver executive reporting including QBRs and MBRs
- Develop reporting frameworks and define KPIs
- Drive continuous improvement in marketing measurement and data driven decision making
- Identify trends opportunities and performance gaps across marketing programs
- Partner with marketing leaders for campaign planning budget allocation and performance optimization
- Serve as analytics partner for demand generation and field marketing leadership
- Translate business questions into analytical approaches and recommendations
Perks/Benefits
- Career development
- Colleague well being initiatives
- Global resource groups
- Hybrid work environment
- Inclusion programs
Skills/Tech-stack
B2B Marketing | Business Analytics | Campaign Measurement | Data Analysis | Demand Generation | Field marketing | KPI Development | Marketing Analytics | Marketing Automation | Power BI | ROI analysis | Reporting | Salesforce
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