Marketing Analytics & Reporting Manager - Data Infrastructure & Operational Excellence
Tasks
- Advise marketing stakeholders on data decisions
- Build automation for data ingestion and reporting
- Collaborate with MarTech and campaign operations
- Develop data integrations
- Develop reporting processes
- Document reporting procedures
- Enforce tracking setup
- Govern campaign taxonomy
- Integrate measurement tools and platforms
- Maintain marketing data hygiene
- Own marketing tagging standards
- Resolve tracking issues
- Support marketing measurement evolution
Perks/Benefits
Skills/Tech-stack
Automation | Change Management | Data Governance | Data Hygiene | Data integration | Documentation | Domo | ETL | Google Analytics | Looker | Marketing Analytics | Marketing Technology | Marketo | Project Management | SQL | Salesforce | Systems Integration | Tableau | Tagging Taxonomy | Tracking implementation | UTM Framework
Education
N/A
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