Analytics Program Manager (Adobe Experience Platform)
Vienna, VA, United States
USD 78K-122K (estimate) Mid-level Full Time
Tasks
- Align event design and data layer schema
- Analyze online and mobile performance metrics
- Apply statistical analysis and data mining techniques
- Develop and measure key performance indicators
- Develop business analytics strategies
- Document tracking processes and methodologies
- Ensure analytics project delivery
- Implement privacy compliant analytics capabilities
- Lead analytics program strategy and execution
- Manage multiple overlapping analytics projects
- Oversee digital tagging modernization
- Partner with marketing and media teams on measurement
- Plan and execute migration to Adobe Web SDK
- Produce operational reports and present insights
- Recommend improvements for online and mobile channels
- Support conversion tracking across web and mobile
- Validate digital tagging and data collection
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Adobe Experience | Adobe Experience Platform | Adobe Omniture | Adobe SiteCatalyst | Adobe Web SDK | Conversion API | Conversion Tracking | Customer Journey | Customer Journey Analytics | Customer profiling | Data Layer | Data Mining | Data collection | Design of Experiments | Digital tagging | Event Based | Event design | Event-based data | Event-based data collection | Experience Platform | Funnel Analysis | Google Analytics | Google Conversion API | Journey Analytics | Key Performance Indicators | Media Measurement | Path analysis | Performance indicators | Project Management | ROI calculations | Reporting | Schema | Segmentation Analysis | Server Side | Server-side Tagging | Statistical Analysis | Usability principles | Web SDK
Education
Roles
Analytics | Analytics Program Manager | Manager | Program Manager
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