Digital Marketing and Analytics Strategist
Penn State University Park, United States
USD 61K-89K Mid-level Full Time
Tasks
- Analyze market data for marketing strategy
- Build reporting dashboards
- Conduct keyword research
- Configure website tracking
- Ensure CCPA compliance
- Ensure GDPR compliance
- Ensure marketing tracking standards
- Maintain attribution models
- Manage Google Analytics 4
- Measure digital marketing performance
- Monitor SEO performance
- Optimize landing pages with testing
- Optimize paid media campaigns
- Set up Google Tag Manager
- Track KPIs and ROI
- Train staff on analytics tools
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Bing Webmaster Tools | CCPA | Constant Contact | Conversion Rate | Conversion rate optimization | GDPR | Google Ads | Google Analytics | Google Analytics 4 | Google Looker | Google Looker Studio | Google Search Console | Google Tag | Google Tag Manager | Google Tagging | Google search | Heatmaps | Key Performance Indicators | Looker Studio | Paid media | Performance Max | Performance indicators | Power BI | Rate optimization | SEO | Search Console | Search Remarketing | Tag Manager | UTM tracking | Webmaster Tools
Education
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