Senior Data Scientist – Media Decision Science
Ann Arbor, MI, United States
USD 117K-169K (estimate) Senior-level Full Time
Tasks
- Assess test validity and confidence
- Build analytical datasets for scalable modeling
- Collaborate with marketing agencies and media platforms
- Communicate implications to stakeholders
- Conduct quasi experimental incrementality analysis
- Create decision ready outputs with BI and visualization
- Define local media best practices
- Design and evaluate experiments
- Develop predictive analytics for measurement forecasting and optimization
- Lead media analytics strategy
- Recommend paid search and emerging media investments
- Select test designs based on business context
- Translate consumer and media insights into recommendations
- Use market intelligence for competitive monitoring
Perks/Benefits
- 401k matching
- Adoption Assistance
- Childcare tuition discounts
- Company bonus
- Fertility benefits
- Fitness nutrition and wellness programs
- Medical/Dental/Vision insurance
- Mental health support
- Paid Holidays
- Paid vacation
- Stock purchase discount
Skills/Tech-stack
Artificial Intelligence | Data Visualization | Databricks | Experiment design | Experimental analysis | GenAI | Geo-testing | Holdout testing | Machine Learning | Matched Markets | Power BI | Predictive Analytics | Python | Quasi Experimental | Quasi Experimental Analysis | R | SQL
Education
Bachelor of Engineering | Bachelor of Science | Bachelor of Science in Computer Science | Bachelor of Science in Data Science | Bachelor of Science in Economics | Bachelor of Science in Mathematics | Bachelor of Science in Statistics
Roles
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