Director of Marketing Analytics & Performance
Virtual – Microsoft Teams, United States
R
USD 153K-210K Executive-level Full Time
Tasks
- Analyze early retention signals and disenrollment risk
- Analyze journey friction and drop off drivers
- Assess and implement multi touch attribution
- Build executive reporting dashboards
- Build marketing measurement capabilities
- Create marketing performance narratives for leadership
- Define measurement data requirements
- Deliver channel and campaign optimization recommendations
- Develop channel and funnel forecasts
- Ensure data readiness for measurement
- Establish measurement governance standards
- Identify data gaps limiting measurement
- Lead marketing mix modeling implementation
- Manage agency performance validation
- Measure marketing funnel awareness to retention
- Model scenarios for marketing investment decisions
- Oversee tagging and tracking in Salesforce Marketing Cloud
- Own marketing taxonomy definitions
- Partner with finance for net membership forecasts
- Reconcile performance across data sources
- Run incrementality and experimentation program
- Translate marketing plans into demand forecasts
Perks/Benefits
- 401k match
- Dental insurance
- Disability insurance
- Employee assistance program
- Employee discount program
- Employee resource groups
- Flexible spending account
- Health insurance
- Health savings account
- Learning and development
- Life insurance
- Paid time off
- Vision insurance
- Wellness days
Skills/Tech-stack
Attribution Modeling | Data Governance | Data analytics | Experimentation | Forecasting | Geo-testing | Holdout testing | Incrementality testing | Marketing Cloud | Marketing Data Governance | Marketing Mix | Marketing Mix Modeling | Marketing data | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Power BI | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Scenario Modeling | Tableau
Education
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