Sr. Analyst, Media Analytics & Attribution
New York, NEW YORK, United States
USD 85K-115K Senior-level Full Time
Tasks
- Collaborate with media decision makers
- Develop media optimization insights
- Expand data capabilities with internal teams
- Implement attribution and measurement models
- Maintain attribution tools and datasets
- Manage attribution models
- Perform exploratory data analysis
- Produce executive reporting
- Support marketing mix modeling and experiments
- Support third-party workflows
Perks/Benefits
Skills/Tech-stack
Classification | Clustering | Data Visualization | Dimensionality Reduction | Experiment design | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Python | R | Regression | SQL | Tableau
Education
Roles
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