Paid Search & Analytics Specialist
Tasks
- Analyze search terms
- Build recurring performance reports
- Conduct campaign QA
- Conduct competitive analysis
- Configure Google Tag Manager
- Create GA4 audiences
- Create performance insights and recommendations
- Document tracking and reporting processes
- Maintain campaign naming conventions
- Manage Google Ads campaigns
- Monitor KPIs
- Optimize campaign performance
- Perform audience research
- Perform keyword research
- Plan paid media campaigns
- Pull and organize performance data
- Recommend bid and budget changes
- Set up GA4 events and conversions
- Set up and troubleshoot conversion tracking
- Test and optimize ad copy
- Troubleshoot tracking discrepancies
- Validate data across platforms
Perks/Benefits
- N/A
Skills/Tech-stack
Audience research | Bidding strategy | CPA | Conversion Tracking | GA4 | Google Ads | Google Analytics | Google Analytics 4 | Google Display | Google Display Network | Google Tag | Google Tag Manager | Google Tag Manager Triggers | Google Tag Manager Variables | Google search | Keyword Research | Performance Max | Pivot Tables | ROAS) | Search Term Analysis | Spreadsheets | Tag Manager
Education
N/A
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