Paid Search and Analytics Specialist
Tasks
- Build recurring reports and performance summaries
- Conduct keyword research and search term analysis
- Configure Google Tag Manager tags triggers and variables
- Create data-driven insights and recommendations
- Investigate tracking discrepancies across platforms
- Manage Google Ads campaigns
- Monitor and analyze campaign performance KPIs
- Optimize campaign budgets bids and targeting
- Plan paid media campaigns
- Pull and organize performance data
- QA campaign builds for settings targeting tracking and naming
- Recommend campaign and bidding optimizations
- Research audiences and competitors
- Set up and troubleshoot conversion tracking
- Support GA4 event tracking and conversions
Perks/Benefits
Skills/Tech-stack
Audience research | CPA | Conversion Tracking | Data Aggregation | Funnel.io | GA4 | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Keyword Research | Looker Studio | Microsoft Excel | Performance Max | Pivot Tables | ROAS) | Search Term Analysis | Search ads | Spreadsheets | SuperMetrics | Tag Manager
Education
N/A
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