Associate Director, Digital & Commercial Analytics
Redwood City, California, United States
USD 215K-253K Mid-level Full Time
Tasks
- Analyze digital engagement and customer journeys
- Build dashboards and executive reporting
- Co lead next best action strategy
- Collaborate with digital marketing market access commercial operations IT
- Define decision logic and business rules
- Deliver market access analytics for payer strategy
- Develop insights for segmentation targeting personalization
- Implement next best action frameworks
- Lead marketing analytics and campaign measurement
- Monitor next best action performance
- Optimize personalized engagement across channels
- Translate data into business ready recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Business Rules | Customer Journey | Customer Journey Analytics | Dashboard Development | Data Visualization | Data cloud | Decisioning | Digital analytics | Experimentation | Journey Analytics | Marketing Analytics | Marketing Cloud | Next Best Action | Omnichannel Marketing | Personalization | ROI analysis | Sales Cloud | Salesforce Data Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce Sales | Salesforce Sales Cloud | Salesforce data | Segmentation | Targeting
Education
N/A
Regions
Countries
States
Cities
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