Senior Marketing Data Scientist
Tasks
- Apply causal inference to isolate marketing impact
- Automate model training deployment and monitoring
- Build and support self serve analytics dashboards
- Build machine learning models for marketing attribution
- Communicate analytical findings to executive stakeholders
- Create insight ready datasets with data pipelines
- Develop marketing analytics to evaluate effectiveness and ROI
- Perform campaign analysis and ad hoc analysis
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | Causal Inference | Customer Lifetime Value | Data Pipelines | Data Visualization | Difference-in-differences | Experimentation | Lifetime Value | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Propensity Score Matching | Propensity score | Python | SQL | Score Matching | Uplift Modeling
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
Analyst | Data Scientist | Marketing Analyst | Marketing Data Scientist | Scientist
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