Web Analytics and Optimization Specialist
Tasks
- Act as product owner for web analytics platforms
- Advise on SEO best practices
- Analyze campaign performance
- Analyze user behavior and site performance
- Assess landing page performance and conversions
- Automate recurring digital reporting
- Connect web analytics to CRM and eCRM systems
- Develop KPI and metric definitions
- Document tracking events and analytics configurations
- Ensure data accuracy
- Evaluate supporter journeys and traffic sources
- Implement privacy and cookie consent best practices
- Maintain Google Analytics 4 implementations
- Manage Google Tag Manager deployments
- Partner with technical teams for data integration
- Produce multichannel web analytics reports
- Translate analytics into actionable recommendations
- Troubleshoot analytics issues
Perks/Benefits
- Family and medical leave
- Health, dental, and vision insurance
- Paid time off
- Pet insurance
- Therapist support
- Wellbeing allowance
- Winter break
Skills/Tech-stack
AEO | CRM | Consent Management | Cookie Consent | Cookie consent management | Data Governance | Data Studio | Data Visualization | Digital Reporting | ECRM | Event Tracking | GEO | Google Analytics | Google Analytics 4 | Google Chrome | Google Chrome Privacy | Google Tag | Google Tag Manager | Google Tagging | Looker | Plausable | Privacy Compliance | SEO | Sitecore | Tableau | Tag Manager | Web Analytics | WordPress
Education
N/A
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