Marketing Analytics Manager
Tasks
- Analyze customer journey and website experience
- Conduct customer segmentation and behavior analysis
- Define prioritize and implement site performance enhancements
- Design run and evaluate A B and multivariate tests
- Develop executive performance dashboards
- Develop hypotheses and validate statistical results
- Identify trends and diagnose root causes
- Lead cross functional collaboration with UX development and ecommerce
- Maintain reporting frameworks
- Optimize marketing investment and website conversion
- Present data-driven insights to senior leadership
- Recommend and implement marketing and ecommerce strategy changes
- Set KPIs and track progress
- Translate test outcomes into long term strategy
Perks/Benefits
- 401k matching
- Flexible schedule
- Health benefits
- Life insurance
- Paid Holidays
- Paid time off
- Short-term disability
- Training and development
- Work-life balance
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution Modeling | B testing | Data Modeling | Data Visualization | Google Analytics | Google Optimize | Looker | Microsoft Excel | Multivariate Testing | Pivot Tables | Power BI | Predictive Analytics | SQL | Statistical Analysis | Tableau | VBA
Education
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