Manager, Growth Marketing Experimentation
Tasks
- Align methods and data inputs with agencies and vendors
- Calibrate decision thresholds with MMM and MTA
- Co own experimentation roadmap
- Contribute to standardized measurement approach
- Define learning agenda and success metrics
- Improve testing run rate without losing validity
- Lead day to day vendor measurement relationship
- Mentor media analytics analyst
- Monitor design defects and leakage
- Prioritize study backlog and manage SLAs
- Produce decision readouts with lift and uncertainty
- Reconcile experiment results with MMM and MTA
- Review and approve vendor study designs
- Run targeted SQL R and Python validations
- Write decision memos for marketing investment guidance
Perks/Benefits
Skills/Tech-stack
Big Data | Big Data Infrastructure | Causal Inference | Data Infrastructure | Data Science | Difference-in-differences | Excel | Geo-experiments | Google Analytics | Marketing Mix | Marketing Mix Modeling | Meta Marketing | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Parallel Trends | Platform Holdouts | Power analysis | Python | R | Randomized Controlled Trial | SQL | Seasonality analysis | TikTok Ads
Education
N/A
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