Sales Cloud Operations & Analytics Manager
Tasks
- Build attribution models for campaign performance
- Build marketing analytics dashboards and reporting
- Collaborate with administrators developers and marketing teams
- Define UTM tracking and campaign naming
- Ensure CRM data integrity and quality controls
- Establish data governance standards
- Identify AI driven tools for forecasting and reporting
- Maintain reporting accuracy and automation
- Manage integrations between Salesforce and marketing platforms
- Measure pipeline contribution conversion and ROI
- Optimize lead management and opportunity tracking
- Own Salesforce Sales Cloud workflows
- Perform data cleansing, validation, and enrichment
Perks/Benefits
- Employee assistance program
- Flexible remote or hybrid work
- Health insurance
- Paid time off
- Retirement savings plan
- Tuition reimbursement
- Volunteer days
- Wellness programs
Skills/Tech-stack
AI tools | AI tools for marketing | Attribution Modeling | CRM operations | Campaign attribution | Campaign naming | Conversion Rate | Conversion rate optimization | Dashboards | Data Cleansing | Data Governance | Data Quality | Data Validation | DemandTools | Google Analytics | HubSpot | Lead Management | LinkedIn Ads | Marketing Analytics | Marketing performance | Marketing performance measurement | Opportunity Tracking | Performance Measurement | Pipeline Analytics | ROI analysis | Rate optimization | Sales Cloud | Salesforce Sales | Salesforce Sales Cloud | Salesforce reporting | UTM tracking | ZoomInfo
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