Senior Analyst – Business Analytics
Tasks
- Analyze market performance trends
- Build marketing mix models
- Communicate model results to business partners
- Conduct promotion resource allocation optimization
- Detect trend anomalies
- Develop demand and patient models
- Ensure model metrics quality
- Evaluate HCP DTC media effectiveness
- Evaluate promotion response models
- Lead marketing and sales problem solving
- Maintain compliance with risk controls
- Perform ROI analysis
- Perform customer segmentation
- Predict patient drivers
- Prepare analytical reports and insights
- Run scenario based simulations
- Work cross-functionally to gather requirements
Perks/Benefits
- N/A
Skills/Tech-stack
AWS | Association Rule Mining | Association rule | Azure | Bayesian analysis | Classification | Clustering | Data Lakes | Data Manipulation | Data Mining | Data Pipelines | Data Visualization | Data Warehousing | Demand forecasting | Feature Engineering | GCP | Hyperparameter Tuning | Hypothesis Testing | LLM | MLOps | Machine Learning | Marketing Mix | Marketing Mix Modeling | Matplotlib | Mix Modeling | Model Deployment | Model selection | NumPy | Pandas | Power BI | Probability theory | Promotion-response modeling | Prompt engineering | PyTorch | Python | ROI analysis | Regression Analysis | Reinforcement Learning | Response Modeling | Rule Mining | SQL | Scikit-learn | Seaborn | Series analysis | Supervised Learning | Tableau | TensorFlow | Time Series | Time Series Analysis | Unsupervised Learning
Education
Bachelor of Engineering | Bachelor of Science | Master of Engineering | Master of Science | PhD
Roles
Analyst | Business Analyst | Data Analyst | Marketing Data Analyst
Related jobs
-
Data Analysis | Data collection | Database Management | Excel | MISFast-paced work environment | On-the-job training | Real-world projectsEntry-level InternshipGurgaon, Haryana, India9h ago
-
Lead Data Analyst – Business & Process INR 1800K-2700KAnalytics Platforms | Budgeting | Business Intelligence | Dashboarding | Data AnalysisFamily support | Learning and development opportunities | Life Coverage | Maternity benefits | Medical coverageExecutive-level Full TimeHyderabad, TS, India11h ago
-
Product Data Scientist, Analytics, Insights, Measurement INR 1000K-1500KAdvertising measurement | Attribution Modeling | Data Analysis | Digital Advertising | Digital advertising measurementMid-level Full TimeBengaluru, Karnataka, India11h ago
-
Senior-level Full TimeMumbai, Maharashtra, India13h ago
-
Quantitative Research Analyst INR 2000K-4000KAlgorithmic trading | Auto-correlation | Auto-regression | Backtesting | C++Fitness Events | Free meals | Hybrid working | Paid time off | Volunteer opportunitiesEntry-level Full TimeIndia16h ago
-
Senior-level Full TimeGurgaon, Haryana, India16h ago
-
Data Analyst Technical Lead (Alteryx) INR 3000K-4000KAPI Integration | Alteryx Designer | Alteryx Server | Data Cleansing | Data ReconciliationUK shiftSenior-level Full TimeNoida, UP, India17h ago
-
Lead Data Analyst (OAC) INR 1500K-2500KAnalytics Cloud | BI Publisher | Data Modeling | Data Visualization | Data WarehousingShift workSenior-level Full TimeNoida, UP, India17h ago
-
Data Analyst (OAC) INR 1500K-2500KAnalytics Cloud | BI Publisher | Data Warehousing | Oracle Analytics | Oracle Analytics CloudShift workSenior-level Full TimeNoida, UP, India17h ago
-
Product Operations Analyst (L1) INR 400K-480KAutomation | Catalog management | Data Quality | Data analytics | Generative AIEntry-level Full TimeBengaluru, Karnataka, India17h ago
-
Specialist Ops Data Analytics - GP INR 1000K-1500KBudgeting | Business Intelligence | Financial Analysis | Financial Reporting | Financial planningCareer advancement | Continuous learning | Inclusive work environment | Professional developmentMid-level Full TimeGurgaon Sector 59, India22h ago
-
Data Analyst INR 800K-2000KAnomaly Detection | BigQuery | Cloud Computing | Data Compliance | Data GovernanceGuided career tracks | Healthcare packages | Hybrid work setting | Online learning platform | Organizational growthMid-level Full TimeIND-Pune-Equifax Analytics-PEC, India22h ago
-
O2C data & business analytics expert INR 2800K-4000KAgile | Confluence | Jira | Power BI | RPAHealth and wellbeing benefits | International collaboration opportunities | Parental leaveSenior-level Full TimeHyderabad, India22h ago
-
Senior Analyst – Business Analytics INR 2520K-4000KAdvanced Analytics | CRM data | CRM data systems | Dashboard Development | Data AnalysisSenior-level Full TimeHyderabad, India22h ago
-
Lead Risk Analytics Consultant INR 2771K-4132KBig Data | Clustering | Credit Risk | Credit strategy | Data IntegritySenior-level Full Time111442-IND-BENGALURU-INTL BLR BLK B3 PETUNIA, India22h ago
-
Business Analytics | Data Analysis | Data Modeling | Excel | Power BIFlexibility programmes | Inclusive benefits | Mentorship | Wellbeing supportSenior-level Full TimeGurugram 10 C, India22h ago
-
IN_Associate_SAP SAC_ Data and Analytics_Advisory_Noida INR 1500K-2700KAnalytics Cloud | BW on HANA | Data Analysis | Data Modeling | Data QualityFlexibility programmes | Inclusive benefits | Mentorship | Wellbeing supportSenior-level Full TimeNoida, India22h ago
-
Ai & Analytics Consultant (Contract) INR 1019K-1200KAML | Data Visualization | KYC | Machine Learning | PythonContract employmentMid-level Contract Full TimeMax Square, Noida, India22h ago
-
Data Analytics Specialist INR 1500K-4000KMachine Learning | Power BI | Predictive Analytics | Python | SQLFlexible working options | Opportunities to grow | Supportive teamEntry-level Full TimeMumbai, India22h ago
-
Manager, Marketing Analytics INR 2516K-4400KA/B | A/B Testing | B testing | Customer Segmentation | Data VisualizationSenior-level Full TimeGurgaon, India (Mastercard Advisors India)22h ago
-
AVP, Analytics – Data Steward (L10) INR 600K-4000KCCPA | CPRA | Collibra | DSAR | DashboardingCareer advancement | Up-skilling opportunities | Well-being programs | Work-life integrationExecutive-level Full TimeHyderabad IN, India22h ago
-
AVP – FinCrime Agile Testing Data Analyst INR 4000K-5199KArtificial Intelligence | Control Testing | Data Mining | Data Transformation | Data VisualizationExecutive-level Full TimePune, Gera Commerzone SEZ, India22h ago
-
FinCrime Agile Testing Data Analyst INR 2755K-4192KAML | Control Testing | Customer Due Diligence | Data Automation | Data MiningMid-level Full TimePune, Gera Commerzone SEZ, India22h ago
-
Data Analyst - CB&P CDO INR 2771K-4000KAWS | Automation | Compliance | Dashboard Development | Data ArchitectureMid-level Full TimePune, Gera Commerzone SEZ, India22h ago
-
FinCrime Agile Testing Data Analyst INR 2000K-3000KControl Testing | Dashboarding | Data Mining | Data Transformation | Data VisualizationMid-level Full TimePune, Gera Commerzone SEZ, India22h ago