Senior Data Analyst - Marketing
Tasks
- Backtest and validate model performance with experiment results
- Build and maintain media mix models using historical data
- Build repeatable experiment analysis templates
- Calculate incremental lift and incremental ROAS CPA
- Communicate causal nuance to non technical stakeholders
- Define metric definitions and model documentation for self serve analytics
- Design and run incrementality tests
- Develop experimentation roadmap with channel owners
- Identify and fix marketing data gaps and inconsistencies
- Incorporate seasonality adstock and saturation effects
- Own marketing measurement strategy across experimentation and attribution
- Translate MMM insights into budget scenarios and forecasts
Perks/Benefits
- Annual off-sites
- ESOP
- Education allowance
- Flexible work
- Fully remote
- Health insurance
- Tech allowance
- WeWork membership or coworking allowance
Skills/Tech-stack
Adstock | Attribution | BI Visualization | Backtesting | Bayesian Methods | Customer Data | Customer data platforms | Data Reconciliation | Data platforms | Econometrics | Experiment design | Google Ads | Incrementality testing | LLMs | LinkedIn Ads | Machine Learning | Media Mix | Media mix modeling | Meta Ads | Mix Modeling | Python | R | SQL | Saturation | Series analysis | Statistical modeling | Time Series | Time Series Analysis | Web Analytics
Education
N/A
Roles
Related jobs
-
Senior Analyst, Marketing Analytics USD 114K-191KA/B | A/B Testing | Attribution Modeling | B testing | CDP TrackingCompany equity | Companywide paid days off | Employee stock purchase program | Flexible work arrangements | Hack weeksSenior-level Full TimeSan Francisco R15h ago
-
Senior Data Analyst, Revenue USD 156K-195KBigQuery | DBT | Data Modeling | Data Quality | Google SheetsCell phone stipend | Free food | Holidays | Hybrid work model | Mental health support platformSenior-level Full TimeOakland, California, United States, AMER R20h ago
-
Senior Data Analyst, Revenue USD 156K-195KBigQuery | DBT | Data Modeling | Google Sheets | LookMLCell phone stipend | Free food | Health insurance | Holidays | Mental health supportSenior-level Full TimeUSA - New York (dbt) R20h ago
-
Senior Support Data Analyst USD 178K-223KBI | BigQuery | DBT | Dashboard Design | Data LineageCell phone stipend | Employer paid medical insurance | Hybrid work model | Mental health support platform | Paid sick timeSenior-level Full TimeOakland, California, United States, AMER R20h ago
-
Staff Data Analyst USD 120K-142KAnalytics | DBT | Data Governance | Data Modeling | Data Quality401k retirement savings | Commuter benefits | Employee assistance program | Paid parental leave | Paid time offSenior-level Full TimeRemote R20h ago
-
Analyst, Data Analysis INR 700K-1000KExcel | Excel Macros | Hadoop | Hive | Microsoft OfficeConference opportunities | Flexible time off | Tuition reimbursement | Workplace flexibilityMid-level Full TimePune, India R22h ago
-
Data Analyst AUD 80K-90KAudience Segmentation | Behavioral analytics | Campaign analytics | Customer Analytics | DashboardingAdditional leave days | Discounted gym membership | Employee Referral Bonus Program | Employee assistance program | Flexible workingMid-level Full TimeAllambie Heights Campus, Australia R22h ago
-
BI - Data Analyst (Manufacturing) USD 75K-113KBusiness Intelligence | Critical Thinking | Data Analysis | Data Modeling | Data VisualizationBonus | Colleague discount | Disability insurance | Family care leave | Hybrid workMid-level Full TimeLEGO Manufacturing Vietnam (LMV) R22h ago
-
Senior Digital Analytics Manager USD 100K-130KAEO | Adobe Analytics | Adobe Experience | Adobe Experience Cloud | Amplitude401k employer match | Free books program | Health insurance paid premiums | Learning and development stipend | Networking stipendSenior-level Full TimeUSA - Remote R1d ago
-
Data Analyst II USD 80K-100KData Visualization | Excel | KPI Dashboards | Power BI | Python401k company match | Flexible PTO | Health savings account | Life insurance | Medical, dental, vision plansMid-level Full TimeUnited States - Remote R1d ago
-
Application Data Analyst Radiation Oncology USD 42K-84KClinical data | Data Auditing | Data Manipulation | Data Querying | Data reporting401k matching | Flexible benefits | Loan forgiveness | Tuition reimbursementMid-level Full TimeChicago, IL, United States R1d ago
-
Lead Technical Data Analyst - Data Warehouse Services CAD 110K-130KBusiness Analysis | Data Flow | Data Modeling | Excel | Microsoft AzureFlexible work options | Hybrid work environmentSenior-level Full TimeMontréal, Quebec R1d ago
-
Senior Data Analyst MXN 960K-1176KAzure DevOps | Data Modeling | MLOps | Power BI | Prompt engineeringBonus program | Employee assistance program | Healthcare insurance | Life insurance | Pension or retirement matchingSenior-level Full TimeMexico City R1d ago
-
Sr. Product Data Analyst USD 130K-140KA/B | A/B Testing | Amplitude | B testing | Causal InferenceEquity compensation | High-autonomy environment | Learning and development opportunities | Remote work optionSenior-level Full TimeRemote (U.S.) R1d ago
-
Data Analyst USD 82K-118KAgile | Confluence | Data Governance | Data Lineage | Data Management401k matching | AD and D insurance | Dental insurance | Health insurance | LTD insuranceMid-level Full TimeRemote, United States R1d ago
-
Data Analyst Sr (IPC, CDI) MXN 360K-360KAzure | Azure Data | Azure Data Factory | Data Cataloging | Data FactoryHybrid workSenior-level Full TimeCiudad de México, México R1d ago
-
AI Data Analyst INR 1250K-2100KData Analysis | Data labeling | Information Retrieval | LLM Evaluation | Language ProcessingHealth benefits | Hybrid work | Inclusive culture | Professional developmentMid-level Full TimeBangalore, India R1d ago
-
Data Governance | Data Modeling | Data Quality | Data Visualization | Google BigQueryDay off on birthday | Dental insurance | Gympass | Home-office allowance | Life insuranceMid-level Full TimeBrasil R1d ago
-
A/B | A/B Testing | B testing | Business Intelligence | Experiment design401k matching | Commuter assistance | Paid Holidays | Paid time off | Parental leaveSenior-level Full TimeArlington, VA or Richmond, VA or … R1d ago
-
AWS | DBT | Data Catalog | Data Governance | Data ModelingChildcare allowance | Dental insurance | Extended maternity leave | Extended paternity leave | Flexible hoursMid-level Full TimeRemoto R1d ago
-
Mid-level Full TimeManchester, Greater Manchester, United Kingdom R1d ago
-
Analyst, Advanced Analytics USD 80K-110KDashboarding | Data Modeling | Data Visualization | Emblem | ExcelHybrid work | Professional development | Workplace flexibilityMid-level Full TimeBoston, Massachusetts, United States R1d ago
-
Mobile Threat Analyst GBP 62K-78KArtificial Intelligence | Data Analysis | Java | JavaScript | Machine LearningMid-level Full TimeLondon, UK R1d ago
-
Anomaly Detection | Big Data | CoAP | Cybersecurity | Data AnalysisIsrael based | On-site work | Part-time work | Student positionMid-level Full TimeHerzliya, Tel Aviv District, IL R1d ago
-
Game Data Analyst (World of Warships, PC) EUR 40K-57KBI reporting | Data Quality | Data Visualization | Data Warehouse | Data Warehouse DesignAnnual leave | Career development | Employee discounts | English language courses | Free parkingMid-level Full TimeNicosia R1d ago