Senior Director, Media Analytics
Tasks
- Advise clients on measurement strategy
- Approve reporting dashboards and deliverables
- Build analytics career development plans
- Collaborate on predictive modeling and audience segmentation
- Collaborate with creative strategy data and technology teams
- Design experiments and performance modeling
- Develop attribution modeling and incrementality testing
- Evaluate and integrate analytics tools and AI capabilities
- Identify and apply AI and automation opportunities
- Lead analytics planning and execution
- Lead team mentoring and development
- Maintain measurement frameworks and testing roadmaps
- Manage day to day analytics delivery
- Partner on media measurement and optimization
- Support RFPs and pitches with analytics approach
- Translate data into business intelligence
Perks/Benefits
Skills/Tech-stack
AI | Attribution Modeling | Audience Segmentation | Cloud Intelligence | Data Automation | Data Governance | Data Modeling | Data Visualization | Experiment design | Incrementality testing | Machine Learning | Marketing Cloud Intelligence | Performance Modeling | Predictive Modeling | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce Marketing Cloud Intelligence | Tableau
Education
N/A
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