Senior Executive - Digital Analytics
Tasks
- Analyze user behavior
- Collaborate with design and development to build experiment variations
- Configure custom event tracking
- Deliver performance reports and experimentation insights
- Design data layer structures
- Implement maintain and audit tracking tags
- Integrate GA4
- Perform web analytics audits
- Set up QA and launch A B tests
- Set up QA and launch multivariate tests
- Set up QA and launch split tests
- Support end to end client campaign execution
- Troubleshoot data layer issues
- Troubleshoot tag deployment issues
- Troubleshoot third party martech integration discrepancies
- Use heatmaps to identify conversion bottlenecks
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | CSS | Crazy Egg | Custom event tracking | Data Layer | Event Tracking | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | HTML | Heatmap Analytics | Hotjar | JavaScript | MS Clarity | Multivariate Testing | Optimizely | Split-testing | Tag Manager | VWO
Education
N/A
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