Senior Lead, SEO & Answer Engine Optimization (AEO)
Tasks
- Align search discovery efforts with business goals
- Build SEO and AEO measurement frameworks and dashboards
- Conduct keyword gap analysis and topical authority mapping
- Create guidance for content creation and optimization for AI answers
- Define AI visibility citation share and brand authority metrics
- Ensure CMS landing pages and templates follow SEO best practices
- Implement structured data and schema markup
- Lead technical SEO for crawlability indexation and site architecture
- Monitor and optimize citation share across LLMs
- Own SEO and AEO roadmap
- Produce citation ready content with entities definitions evidence blocks
- Run A B tests and content experiments for rankings and conversions
- Serve as subject matter expert for modern search AEO and AI discovery
- Track AI driven traffic sources keywords and referrals
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AEO | AI Search | AI search optimization | Ahrefs | B testing | Brightedge | Canonicalization | Content Management Systems | Content Strategy | Conversion Rate | Conversion rate optimization | Crawlability | Digital Marketing Analytics | Digital Product | Digital Product Marketing | Digital marketing | Engine optimization | Entity optimization | Experimentation | Google Analytics | Google Analytics 4 | Google Search Console | Google search | Indexation | Landing Page | Landing page optimization | Management systems | Marketing Analytics | Page optimization | Product Marketing | Profound | Rate optimization | Robots Directives | SEMrush | Schema Entity Optimization | Schema Markup | Screaming Frog | Search Console | Search Engine | Search Optimization | Search engine optimization | Site architecture | Structured data | Technical SEO | Web Content | Web Content Management | Web Content Management Systems | XML sitemaps
Education
Roles
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