Senior Manager, Conversion & Funnel Optimization
Mississauga, ON, Canada
CAD 105K-135K (estimate) Senior-level Full Time
Tasks
- Analyze funnel performance across stages
- Build marketing analytics to insight activation process
- Create operating rhythm for analytics and experimentation reviews
- Create optimization backlog from customer behavior
- Define measurement frameworks for campaigns and tests
- Define tracking and measurement for lifecycle optimization
- Identify conversion opportunities across marketing to sales funnel
- Lead personalization and segmentation opportunities
- Manage digital analytics and online content team
- Optimize lead flow and sales handoff touchpoints
- Plan UX and content optimization experiments
- Prioritize optimization opportunities
- Recommend nurture flows and lifecycle re engagement programs
- Run test and learn experimentation program
- Translate funnel gaps into hypotheses and actions
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Analytics reporting | Attribution | Attribution Modeling | B testing | CRM | Conversion Rate | Conversion rate optimization | Customer Journey | Customer journey mapping | Data Visualization | Experimentation | Funnel Analysis | Journey Mapping | KPI Management | Landing Page | Landing page optimization | Lead Scoring | Lead nurturing | Lifecycle Marketing | Marketing Analytics | Marketing Automation | Marketing measurement | Page optimization | Personalization | Power BI | Rate optimization | SEO | Segmentation | Snowflake | UX optimization
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