Senior Manager, Digital Analytics
Bethesda, MD, United States
USD 96K-209K (estimate) Senior-level Full Time
Tasks
- Conduct funnel and journey analysis
- Define KPIs and success metrics
- Develop executive ready storytelling materials
- Ensure metric consistency and analytical rigor
- Lead experimentation and AB testing
- Optimize booking conversion and engagement
- Own digital channel performance analysis
- Partner with engineering and data teams
- Translate analytics into executive recommendations
- Use analytics for digital product strategy and roadmap prioritization
Perks/Benefits
- 401k plan
- Childcare discounts
- Commuter benefits
- Discounts at Marriott properties
- Educational assistance
- Employee assistance plan
- Medical, dental, and vision insurance
- Paid Holidays
- Paid parental leave
- Paid sick leave
- Stock purchase plan
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | B testing | BI platforms | Causal analysis | Customer Journey | Customer journey analysis | Data Instrumentation | Data Quality | Experimentation | Funnel Analysis | Hypothesis Testing | Journey analysis | KPI Definition | Python | R | Regression Analysis | SQL | Segmentation | Snowflake | Tableau | Trend analysis
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Roles
Analytics | Analytics Manager | Digital Analytics Manager | Manager
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