Senior Manager, Marketing Analytics
Tasks
- Analyze cross-platform data for performance
- Collaborate with external agencies and internal teams
- Define KPIs dashboards and frameworks
- Design testing and experimentation initiatives
- Develop forecasting models
- Lead marketing analytics and measurement strategy
- Manage and mentor analytics team
- Manage digital acquisition analytics
- Oversee GA4 GA Tag Manager and marketing platforms
- Support privacy-first measurement practices
- Translate data into executive insights
- Validate performance reporting with agencies
Perks/Benefits
- 401k
- Dental
- Employee wellness programs
- FSA
- Health insurance
- Mental health support
- Paid Holidays
- Paid parental leave
- Paid time off
- Reimbursements
- Sabbatical
- Vision
- Volunteer opportunities
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Campaign Manager | Campaign Manager 360 | Data Analysis | Data Blending | Digital media | Digital media measurement | Display & Video 360 | Excel | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Media Measurement | Performance Measurement | Power BI | SQL | Search Ads 360) | Search ads | Tableau | Tag Manager
Education
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