Senior Manager, Marketing Effectiveness Consulting (Media Analytics)
Tasks
- Conduct results analysis
- Coordinate internal resources
- Coordinate project execution with client and media partners
- Create deliverable materials
- Design and execute media analytics solutions
- Develop analytics solutions for media effectiveness
- Drive client value and solution adoption
- Enhance advanced analytics team capabilities
- Explain methodologies to clients
- Liaise with publishers media agencies and internal teams
- Manage client engagements
- Manage team resources, timelines, and priorities
- Partner with sales to grow media effectiveness analytics business
- Simulate client media plans
- Support presentation training and tool delivery
Perks/Benefits
- Additional days off
- Employee Assistance Program (EAP)
- Flexible working environment
- Hybrid work system
- Life insurance
- LinkedIn Learning
- Private medical coverage
- Volunteer time off
- Well-being support
Skills/Tech-stack
Attribution Modeling | Client Management | Consumer Packaged Goods | Data Analysis | Data Science | Data Storytelling | Market Research | Marketing Mix | Marketing Mix Modeling | Media effectiveness | Media effectiveness analytics | Mix Modeling | Project Management | Stakeholder management | Statistics
Education
N/A
Roles
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