Senior Marketing Analytics Manager – Channel
US - Remote, United States
R
USD 113K-160K (estimate) Senior-level Full Time
Tasks
- Build Power BI dashboards and SQL reporting
- Conduct paid media diagnostics
- Create media investment planning analytics
- Develop recurring performance routines and frameworks
- Own paid media performance analytics
- Partner to improve measurement products and data reliability
- Provide MMM and media mix inputs
- Support experimentation and incrementality measurement
- Translate performance signals into leadership recommendations
- Validate and reconcile reporting QA
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution | BigQuery | Campaign Taxonomy | DV360 | Data Quality | Data quality monitoring | Databricks | Experimentation | Funnel analytics | Google Ads | Incrementality testing | Lift measurement | Marketing Mix | Marketing Mix Modeling | Media platform | Media platform APIs | Meta | Microsoft Ads | Mix Modeling | PMAX | Platform APIs | Power BI | Quality monitoring | SQL | Snowflake
Education
N/A
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