Senior Marketing Associate, Web Analytics - London
Tasks
- Analyze experimentation data for conversion optimization
- Build marketing performance recommendations
- Create measurement plans
- Define data layer requirements
- Detect tracking issues and data gaps
- Develop dashboards and reports
- Generate actionable insights
- Identify trends and friction points
- Improve conversion and ROI
- Partner with developers on tracking implementation
- Perform event tracking and governance
- Provide digital analytics training
- Recommend privacy compliant measurement enhancements
- Translate business questions into analytics requirements
Perks/Benefits
- Employee resource groups
- Healthcare
- Hybrid work schedule
- Learning and development programs
- Matched donations
- Mentorship programs
- Paid volunteer days
- Parental leave
- Retirement planning
- Tuition reimbursement
Skills/Tech-stack
AI tools | Adobe Analytics | Adobe Data Collection | Adobe Launch | Consent Management | Conversion Rate | Conversion rate optimization | Customer Journey | Customer Journey Analytics | Dashboarding | Data Layer | Data Quality | Data Visualization | Data collection | Event Tracking | Experience Analytics | Experimentation analysis | Google Tag | Google Tag Manager | Hotjar | Journey Analytics | Measurement framework | Microsoft Clarity | Privacy Compliance | Rate optimization | Tag Management | Tag Manager | User Experience | User experience analytics
Education
N/A
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