Senior Marketing Data Analyst
Berlin
EUR 63K-70K (estimate) Senior-level Full Time
Tasks
- Advise on measurement techniques and analyze results
- Build analytics dashboards for marketing performance
- Create measurement frameworks and analytics documentation
- Define OKRs and measurable targets
- Design experiments and analyze outcomes
- Drive marketing mix modeling initiatives
- Enrich analytics foundations with data modeling lineage
- Improve customer lifetime value for acquisition channels
- Lead acquisition measurement roadmap and prioritization
- Own acquisition marketing test and learn workstream end to end
- Partner with marketing stakeholders on measurement strategy
Perks/Benefits
- Additional annual leave
- Discounts
- Fitness and wellness memberships
- Language apps
- Premium bank account subscription
- Professional development budget
- Public transportation benefits
- Relocation package with visa support
- Work from home
Skills/Tech-stack
Analytics Dashboards | Audience Segmentation | Customer Acquisition | Customer Lifetime Value | Data Modeling | Data Storytelling | Data Visualization | Data cleaning | Experimentation | Hypothesis Testing | Lifetime Value | Looker | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Metabase | Mix Modeling | Python | R | SQL | Superset | Tableau | Targeting
Education
N/A
Roles
Analyst | Data Analyst | Marketing Data Analyst | Senior Data Analyst
Language: en
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