Senior Product Manager - Marketing & Media Analytics
Tasks
- Communicate strategy tradeoffs progress and outcomes to senior leaders
- Define KPI frameworks measurement design and data governance
- Define data requirements instrumentation and model dependencies with engineering
- Define success metrics drive adoption and measure business impact
- Evaluate martech and adtech platforms and partners for build buy or partner decisions
- Lead products for campaign measurement attribution incrementality and experimentation
- Own product vision strategy roadmap for marketing and media analytics
- Partner with cross-functional teams to identify opportunities
Perks/Benefits
- N/A
Skills/Tech-stack
Adtech | Analytics | Attribution | Attribution Testing | Audience Analytics | Business Intelligence | Clean rooms | Data Collaboration | Data Governance | Data Instrumentation | Data Modeling | Data Quality | Experiment design | Experimentation | Forecasting | Identity resolution | Incrementality | KPI frameworks | Lift analysis | Marketing Analytics | Marketing Technology | Media Measurement | Optimization | Performance reporting | Privacy | Product Management
Education
Bachelor of Engineering | Bachelor of Science | MBA | Master of Science
Roles
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