Sr. Analyst, Advanced Analytics
Tasks
- Analyze marketing datasets to generate recommendations
- Analyze media optimization KPIs
- Build and maintain analytics frameworks
- Collaborate with external vendors and internal teams
- Create dashboards and data visualizations
- Develop automated analytic solutions
- Evaluate incrementality attribution and experimentation
- Interpret customer journey data
- Manage media testing and reporting projects
- Optimize marketing funnel performance
- Present findings and recommendations to leadership
- Support marketing mix modeling analysis
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Ad Spend | Adobe Analytics | Average Order Size | B testing | CPC | CPM | Conversion Rate | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | Dashboarding | Data Visualization | Excel | Experimentation | Incrementality testing | Lifetime Value | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Mix Modeling | PowerBI | PowerPoint | Python | Reach-frequency | Return on ad spend | SQL | Tableau | Web Analytics
Education
Roles
Advanced Analytics Analyst | Analyst | Analytics | Analytics Analyst
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