Sr. Analyst, Loyalty Analytics
Tasks
- Analyze customer lifetime value and tier performance
- Assess redemption rates and campaign ROI
- Build loyalty data models
- Conduct ad hoc customer segmentation analysis
- Create Power BI dashboards and reports
- Design DAX measures
- Develop and optimize SQL queries
- Evaluate customer cohorts and retention churn
- Perform performance optimization for reporting
- Present executive insights and dashboards to leadership
- Provide actionable recommendations to loyalty and marketing teams
Perks/Benefits
- Career growth
- Donation matching
- Employee rewards program
- Health and wellness benefits
- Volunteer time
Skills/Tech-stack
CTE | Campaign ROI | Churn analysis | Cohort Analysis | Customer Lifetime Value | Customer Segmentation | DAX | Data Modeling | Data Transformation | Lifetime Value | Performance Tuning | Power BI | Power BI Service | Redemption analysis | Retention analysis | Row Level Security | SQL | Star Schema | Window Functions
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