Sr. Director Analyst, Marketing Measurement, Analytics & AI Decisioning (Remote - US)
Tasks
- Advise clients on marketing strategy
- Conduct market trend research and forecasting
- Create marketing measurement insights
- Deliver executive presentations and briefings
- Develop AI enabled analytics and decisioning approaches
- Develop marketing measurement research and analysis
- Evaluate root cause of client marketing barriers
- Improve research processes
- Perform peer review of research content
- Provide mentoring and coaching to analysts
- Support sales engagements with voice of the market
Perks/Benefits
Skills/Tech-stack
AI Enabled Decisioning | AI ROI | AI ROI assessment | AI-augmented Analytics | AI-enabled | Analytics Talent Development | Analytics operating model | Attribution Modeling | Augmented analytics | Business acumen | Customer Analytics | Data Management | Experimentation | Financial Acumen | Forecasting | Incrementality | Intelligence systems | Marketing Analytics | Marketing Intelligence | Marketing Intelligence Systems | Marketing Mix | Marketing Mix Modeling | Marketing Optimization | Marketing ROI | Marketing measurement | Mix Modeling | Operating Model | Predictive Analytics | ROI assessment | Strategic Planning | Talent Development
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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