Sr. Director, Head of Marketing Analytics and Effectiveness, New York, NY · Miami, FL · Boston, MA

State Street-Corp, United States

USD 180K-310K Senior-level Full Time

@ S...

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Found 1mo ago

Tasks

Build and lead analytics team
Build scalable measurement capabilities
Create performance dashboards
Define marketing analytics strategy
Design marketing effectiveness framework
Develop measurement architecture
Establish incrementality measurement
Govern experimentation frameworks
Lead test-and-learn initiatives
Optimize acquisition and growth
Translate test results into recommendations

Perks/Benefits

Skills/Tech-stack

Education

Bachelor of Science | Master of Science | PhD

Roles

Regions

North America

Countries

United States

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