Sr Manager, Insights & Analytics - Digital Marketing
US - Massachusetts (Acton - Office), United States
USD 168K-252K Senior-level Full Time
Tasks
- Adopt advanced analytics tools
- Analyze marketing channel KPIs
- Conduct market research and competitive analysis
- Create global digital dashboards
- Develop performance marketing strategy
- Ensure regulatory compliance for marketing
- Implement digital marketing campaigns
- Improve data quality
- Optimize lead acquisition process
- Optimize marketing funnel
- Provide ROI and customer journey insights
- Run A/B testing
- Streamline attribution
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Analytics tools | Attribution | B testing | Business Intelligence | Channel attribution | Conversion Rate | Conversion rate optimization | Dashboard | Data Governance | Data Modeling | Data Stewardship | Digital marketing | Marketing Analytics | Marketing analytics tools | Multi Channel | Multi-channel attribution | Performance Marketing | PowerPoint | Rate optimization | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
Cities
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