I&F Decision Sci Practitioner Analyst
Bengaluru, BDC10A, India
INR 1000K-1890K (estimate) Entry-level Full Time
Tasks
- Analyze CLV and RFM to inform segmentation
- Analyze customer segmentation using behavioral and transactional data
- Automate scheduled reporting and QA checks
- Build audience segments using CRM data
- Build interactive dashboards for campaign insights
- Document audience build logic and measurement methodology
- Execute campaign performance reporting using KPIs
- Monitor campaign health and flag performance anomalies
- Run pre and post campaign analysis using test and control
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Campaign | Attribution Modeling | B testing | CRM | Customer Lifetime Value | Excel | Lifetime Value | Machine Learning | Marketing Cloud | Next Best Action | Power BI | Python | RFM Analysis | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Tableau
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