UNIV-Enrollment Marketing Manager, College of Nursing
Tasks
- Align paid media and lead generation with enrollment objectives
- Build referral partnerships with healthcare organizations
- Create and optimize recruitment marketing content including email campaigns and web messaging
- Design automated CRM communication journeys in Anthology
- Develop KPIs including speed to lead engagement cadence application completion yield
- Develop and execute social media content strategy
- Improve program web presence and inquiry pathways
- Lead enrollment funnel strategy from inquiry to matriculation
- Manage multi channel outreach email SMS phone
- Optimize landing pages and ad creative for click to inquiry conversion
- Optimize segmented behavior driven messaging by program audience
- Partner with admissions to execute data informed yield strategies
- Produce enrollment funnel performance reports for leadership
- Track and analyze funnel performance metrics and conversion rates
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | CRM | Customer Segmentation | Data Analysis | Email Marketing | Enrollment analytics | Funnel analytics | KPI Tracking | Landing Page | Landing page optimization | Lead generation | Marketing Automation | Media Marketing | Page optimization | Paid media | SMS Marketing | Social Media | Social Media Marketing | Speed to lead
Education
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