Principal Team Leader, Media Investment Analytics and Insights
Atlanta, GA, United States
USD 126K-174K (estimate) Senior-level Full Time
Tasks
- Analyze media delivery reach and frequency
- Assess advertising performance delivery effectiveness and ROI
- Build media investment recommendations
- Collaborate with research on customer communications needs
- Conduct incrementality testing
- Develop predictive modeling capabilities
- Identify marketing efficiency opportunities using scenario modeling
- Lead marketing mix modeling and attribution modeling
- Lead media measurement strategy
- Provide direction and coaching to analysts
- Serve as analytics liaison for KPI insights and trends
- Support clean rooms and data governance
- Translate marketing analytics into actionable insights
Perks/Benefits
Skills/Tech-stack
Alteryx | Attribution Modeling | Clean rooms | Data Governance | Databricks | Excel | Frequency analysis | Incrementality testing | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media Measurement | Mix Modeling | Optimization | PowerBI | PowerPoint | Predictive Modeling | Reach Frequency Analysis | Reach-frequency | Return on Marketing Investment | SQL | Scenario Modeling | Share of voice | Tableau
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