Principal Team Leader, Media Investment Analytics and Insights
Atlanta, GA, United States
USD 126K-174K (estimate) Senior-level Full Time
Tasks
- Analyze media delivery reach and frequency
- Assess advertising performance delivery effectiveness and ROI
- Build media investment recommendations
- Collaborate with research on customer communications needs
- Conduct incrementality testing
- Develop predictive modeling capabilities
- Identify marketing efficiency opportunities using scenario modeling
- Lead marketing mix modeling and attribution modeling
- Lead media measurement strategy
- Provide direction and coaching to analysts
- Serve as analytics liaison for KPI insights and trends
- Support clean rooms and data governance
- Translate marketing analytics into actionable insights
Perks/Benefits
Skills/Tech-stack
Alteryx | Attribution Modeling | Clean rooms | Data Governance | Databricks | Excel | Frequency analysis | Incrementality testing | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media Measurement | Mix Modeling | Optimization | PowerBI | PowerPoint | Predictive Modeling | Reach Frequency Analysis | Reach-frequency | Return on Marketing Investment | SQL | Scenario Modeling | Share of voice | Tableau
Related jobs
-
eCommerce Analytics Principal USD 120K-145KAnalytics reporting | Attribution Modeling | BigQuery | Client side | Client-side tracking401k | Dental insurance | Disability insurance | Employee discounts | Learning and development opportunitiesSenior-level Full TimeNashville, TN, United States7h ago
-
Access Control | Access Governance | CCPA | Compliance | Data Access GovernanceSenior-level ContractGlendale, United States10h ago
-
Social Insights and Analytics Manager, AI Marketing USD 141K-206KAI | Audience engagement | Dashboarding | Data Analysis | ForecastingSenior-level Full TimeSan Francisco, CA, USA; New York, …13h ago
-
Staff Software Engineer, AI/ML USD 186K-233KApache Iceberg | Capacity Planning | Cloud services | Competitive Analysis | Data ArchitectureConference reimbursement | Education reimbursement | Employee assistance program | Employee stock purchase program | Flexible time offSenior-level Full TimeSeattle22h ago
-
Product Manager - Data & Analytics USD 110K-145KAgile | Amazon Web Services | Cloud Computing | Cloud platform | Data Architecture401k | Dental insurance | Discounts | Medical insurance | Paid leaveMid-level Full TimeUniversal City, CALIFORNIA, United States R1d ago
-
People Analytics Manager - Workday USD 100K-150KAdaptive Planning | Composite Reports | Correlation | Data Governance | Data QualityAccident insurance | Critical illness insurance | Dental insurance | Disability benefits | Hybrid work arrangementMid-level Full TimeRemote - Illinois, United States R1d ago
-
Principal Engineer, Data Engineering USD 129K-155KAPI | AWS | Agile | Azure | CI/CDHybrid work model | Life and disability benefits | Life insurance | Medical, dental, and vision insurance | Paid time offSenior-level Full TimeFL - Saint Petersburg - 880 …1d ago
-
Data Science Manager USD 140K-160KAgile | Artificial Intelligence | CPLEX | Data Mining | Data VisualizationMid-level Full TimeAtlanta, GA1d ago
-
Sr. Manager, Data Governance & MDM USD 137K-215KData Compliance | Data Governance | Data Integrity | Data Management | Data Matching401k match | Company holidays | Dental insurance | Life insurance | Long-term disabilitySenior-level Full TimeUSA - MA - Cambridge, United …1d ago
-
Principal Associate, Data Scientist - Financial Services USD 147K-167KAWS | Confusion matrix | GitHub | Information Retrieval | Large-scaleSenior-level Full TimePlano, TX, United States1d ago
-
Principal Associate, Data Scientist - Global Payments Network: Data Solutions and Modeling USD 147K-167KAWS | Apache Spark | Conda | H2O | Language ModelsSenior-level Full TimeAnytown, IL, United States1d ago
-
Manager, Fraud Detection and Analytics USD 83K-158KAnomaly Detection | Card Fraud | Data Analysis | Data Visualization | Fraud DetectionMid-level Full TimeOne Destiny Way, Westlake TX, United …1d ago
-
Quant Analytics Manager - Credit Risk Modeling USD 116K-216KCloud Computing | Data Modeling | Distributed Computing | ETL | Machine LearningFlexible work options | In office presence with flexibilityMid-level Full Time4900 Tiedeman Road, Brooklyn, OH, United … R1d ago
-
2026 Marketing Analytics Analyst Program – Cleveland USD 69K-105KData Visualization | Data Wrangling | Descriptive Statistics | Diagnostic Testing | Microsoft ExcelEmployee mentorship opportunities | Executive leadership engagement | In office presence flexibility | Networking eventsMid-level Full Time4910 Tiedeman Road, Brooklyn, OH, United …1d ago
-
Principal Data Science Engineer - Financial Crimes USD 107K-216KAnomaly Detection | CI/CD | Clustering | DBT | Decision TreesSenior-level Full Time499 Washington Blvd., Jersey City NJ, …1d ago
-
Fulfillment Optimization Manager I USD 85K-127KCapacity Planning | Capacity modeling | Cause analysis | Chain management | Data AnalysisSenior-level Full TimeUnited States1d ago
-
Manager, Analytics USD 85K-100KAmazon Ads | Attribution | Business Intelligence | DV360 | ExcelCaregiver parental leave | Employer-sponsored 401k match | Health and wellness benefits | Medical, dental, and vision coverage | Unlimited PTOMid-level Full TimeUnited States- Los Angeles, CA1d ago
-
AWS | Azure | Causal Inference | Cloud platform | DatabricksBackup childcare | Financial coaching | Health care coverage | Mental health support | On-site wellness centersExecutive-level Full TimeNew York, NY, United States1d ago
-
Senior Manager, Marketing Analytics & Operations USD 145K-155KA/B | A/B Testing | Ad Spend | Ads API | Airbyte11 paid holidays | 401(k) plan match | Employee assistance program | Employee discounts | Employee ownership programSenior-level Full TimeRemote United States R1d ago
-
Analytics Solutions Manager - Vice President USD 225K-260KCortex Analyst | Data Governance | Data Modeling | Data Quality | In memory BIBackup childcare | Financial coaching | Health insurance | Mental health support | On-site health and wellness centersExecutive-level Full TimeChicago, IL, United States1d ago
-
Practice Manager - AI & Data USD 160K-190KAWS | Agent systems | Amazon SageMaker | Apache Spark | AzureCareer growth opportunities | Comprehensive benefits | MentorshipSenior-level Full TimeBroomfield, CO. Greensboro, NC. Troy, Michigan1d ago
-
Budget Forecasting | Contract Management | Dashboard Reporting | Data Governance | Data ManagementMid-level Full TimeWesterville, OH, United States1d ago
-
Director of Casino Marketing & Special Events Analytics USD 116K-150KAnalytics reporting | Business Intelligence | Customer Segmentation | Data Governance | Data IntegrityExecutive-level Full TimeLas Vegas, NV, United States1d ago
-
AI/ML Engineering Manager USD 170K-210KAI Foundry | AWS Bedrock | Agent Orchestration | Airflow | Apache SparkEmployee Discount Purchase Program | Employee stock purchase program | Holiday pay | Medical, dental, vision benefits | Paid parental leaveMid-level Full TimeMilpitas, CA, United States1d ago
-
Manager Of It Analytics USD 77K-97KBusiness Intelligence | Crystal Reports | Dashboard Development | Data Analysis | Data ScienceSenior-level Full TimeMilwaukee, WI, US1d ago