Director, Marketing Analytics
Tasks
- Build demand forecasts and investment models
- Create test and learn playbooks and guidelines
- Define marketing analytics roadmap
- Deliver performance readouts to stakeholders
- Design and lead experimentation agenda
- Develop marketing analytics dashboards and reports
- Establish marketing analytics frameworks and tools
- Own marketing measurement framework and KPI hierarchy
- Partner on marketing planning and investment strategies
- Refine attribution approaches
- Shape marketing data foundations
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | BigQuery | CAC Calculation | Customer Cohorts | Data Mart | Data Visualization | Demand forecasting | Holdout testing | Incrementality testing | LTV calculation | Looker | Marketing funnels | Marketing measurement | Media Mix | Media mix modeling | Mix Modeling | ROI analysis | SQL | Tableau
Education
N/A
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