Director, Marketing Analytics
Tasks
- Build demand forecasts and investment models
- Create test and learn playbooks and guidelines
- Define marketing analytics roadmap
- Deliver performance readouts to stakeholders
- Design and lead experimentation agenda
- Develop marketing analytics dashboards and reports
- Establish marketing analytics frameworks and tools
- Own marketing measurement framework and KPI hierarchy
- Partner on marketing planning and investment strategies
- Refine attribution approaches
- Shape marketing data foundations
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | BigQuery | CAC Calculation | Customer Cohorts | Data Mart | Data Visualization | Demand forecasting | Holdout testing | Incrementality testing | LTV calculation | Looker | Marketing funnels | Marketing measurement | Media Mix | Media mix modeling | Mix Modeling | ROI analysis | SQL | Tableau
Education
N/A
Related jobs
-
Director Data Engineering USD 178K-255KARM | Agile | Amazon Web Services | Azure Data | Azure Data Factory401k match | Company paid life insurance | Employee assistance program | Health, dental, and vision insurance | Paid time offExecutive-level Full TimeLeawood, KS, US2d ago
-
Senior Director, Commercial Analytics USD 147K-190KAI-enabled | AI-enabled analytics | Business Analytics | Consumer insights | Customer Analytics401k match | Dental insurance | Disability insurance | Employee assistance program | Employee discountsExecutive-level Full TimeColumbia River Building, United States2d ago
-
Senior Analyst, Marketing Analytics USD 126K-156KA/B | A/B Testing | Attribution | B testing | CAC401k retirement plan | Company holidays | Company-provided equipment | Dental insurance | FSASenior-level Full TimeUnited States R2d ago
-
Senior Manager, Marketing Analytics and Insights USD 99K-123KAdobe Analytics | Artificial Intelligence | Attribution Modeling | Audience Segmentation | CRM systems401k match | Dental insurance | Health insurance | Life insurance | Long-term disabilitySenior-level Full TimeBurnsville, MN, US2d ago
-
Director, Credit Portfolio Analytics USD 135K-230KCounterparty risk | Credit Risk | Credit Risk Management | Dashboard Development | Data Quality401k matching | Dental insurance | Employee referral program | FSA | Life insuranceExecutive-level Full TimeTreviPay - Kansas2d ago
-
AWS | Agentic AI | Airflow | Alation | AllegroExecutive-level Full TimeTexas, USA2d ago
-
Director for Accounting, Data Analytics and Business Intelligence - School of Medicine USD 100K-149KBudgeting | Business Intelligence | Dashboarding | Data Governance | Data QualityCommuting flexibility based on business needs | Residency in Georgia | Work from home regularlyExecutive-level Full TimeEmory Campus-Clifton Corridor R2d ago
-
Director - Applied Analytics USD 168K-234KAI | Azure Data | Azure Data Factory | Azure Machine Learning | Azure StorageExecutive-level Full TimeLindon, UT, United States2d ago
-
Director, Data Engineering USD 195K-220KAgile | Airflow | Amazon Web Services | Analysis Services | Apache Hive401k match | Bonus opportunity | Dental insurance | Direct Deposit | Employee assistance programExecutive-level Full TimePennsauken, NJ 08109 | 39.950866919 | … R2d ago
-
Director, Marketing Strategy and AI Transformation USD 221K-305KAI Governance | Agent workflows | Business Intelligence | CDP | CRMExecutive-level Full TimeUnited States2d ago
-
Director, Data Engineering (Google Cloud Platform) USD 180K-220KAgent platform | Apache Beam | BigQuery | BigQuery ML | CI/CDFinancial benefits | Income protection benefits | Medical/Dental/Vision insurance | Paid time off | Tax-advantaged health care accountsExecutive-level Full TimeAustin, TX2d ago
-
Director, Enterprise Analytics USD 171K-185KConfound Control | Experimentation | Incrementality Measurement | Performance Marketing | Power analysisHealth benefits | Hybrid work scheduleExecutive-level Full TimeCambridge, Massachusetts, United States R2d ago
-
Senior Marketing Analytics Manager USD 154K-209KData Studio | Data Transformation | Data Visualization | Google Data Studio | KPI TrackingSenior-level Full TimeNew York, NY2d ago
-
Director of Analytics, Merchant Ecosystem USD 135K-230KA/B | A/B Testing | AI Agents | Airtight Governance | B testing401k matching | Cell phone stipend | Health insurance | Parental leave | Unlimited PTOExecutive-level Full TimeLos Angeles, CA, US R2d ago
-
AI Solutions Lead USD 100K-130KAnalytics | Artificial Intelligence | Automation | Databricks | Decision IntelligenceDental insurance | Educational assistance | Life insurance | Medical insurance | Paid vacation time offSenior-level Full TimeAtlanta, Georgia2d ago
-
Lead Software Engineer (.Net Core + LLM's) USD 150K-225K.NET | AKS | ASP.Net Core | Airflow | Application Insights401k matching | Childcare assistance | Dental insurance | Disability insurance | Education reimbursementSenior-level Full TimeDallas, Texas, United States R2d ago
-
Data Scientist - Lead AI and Data Science Engineer II USD 131K-218KArtificial Intelligence | Cloud Computing | Cybersecurity | Data Modeling | Data PipelinesMentorship | Travel opportunitiesSenior-level Full TimeHuntsville, Alabama, United States2d ago
-
Lead Data Engineer USD 125K-156KAmazon S3 | Apache Airflow | Apache Iceberg | CDC | DBTOn-call rotation | Up to 20 percent travel timeSenior-level Full TimeAlpharetta, GA, United States2d ago
-
Director for Accounting, Data Analytics and Business Intelligence - School of Medicine USD 100K-149KBudgeting | Business Intelligence | Compliance reporting | Dashboard Development | Data GovernanceFlexible commuting schedule | Residency in Georgia required | Work from home flexibilityExecutive-level Full TimeAtlanta, GA, United States R2d ago
-
Data Analytics Lead / Active Secret USD 135K-216KCloud Computing | Cloud Data | Cloud data management | Cribl | Cyber AnalyticsSenior-level Full TimeArlington, VA, United States3d ago
-
Data Engineering Lead USD 174K-220KAmazon Redshift | BI reporting | DBT | Data Modeling | Data Monitoring401k | Health coverage | Hybrid work environment | Paid parental leave | Paid time offSenior-level Full TimeNew York R3d ago
-
Property & Casualty Data Analytics Lead USD 120K-165KAgile | Data Governance | Data Modeling | Data Quality | Data WarehousingSenior-level Full TimeMichigan Remote, United States R3d ago
-
Director, Revenue Cycle & Financial Analytics (52301) USD 141K-197KAI | API | AWS | Azure | Data Governance401k plan | Company-Paid Holidays | Employee referral program | Life insurance | Long-term disabilityExecutive-level Full TimeDallas, TX, USA3d ago
-
Director, Advanced Analytics USD 159K-226KBusiness Intelligence | Cause analysis | Dashboards | Data Mining | Data ModelingExecutive-level Full TimeUSA IRV-1472 Alton/DBC6-7, United States3d ago
-
Quality Engineer Lead - Data and Automation - Enterprise Data Analytics (SQL/HQL/ Python, AWS, JIRA, ETL) USD 63K-127KAPI | Data Migration | Data Warehouse | Data integration | ETLSenior-level Full TimeTwo PNC Plaza (PA374), United States3d ago