Director, Marketing Strategy and AI Transformation
Tasks
- Align marketing investment strategy with company bets
- Build marketing capacity model
- Define org wide prompt and agent workflow standards
- Drive agent adoption across organization
- Drive marketing target setting methodology
- Establish AI governance and adoption guardrails
- Establish marketing system of record
- Evaluate marketing performance indicators
- Identify and scale best practices for growth
- Model culture principles and build team
- Oversee agent execution marketing workflows
- Own annual marketing planning process
Perks/Benefits
- N/A
Skills/Tech-stack
AI Governance | Agent workflows | Business Intelligence | CDP | CRM | Campaign Operations | Content production | Customer Data | Customer Data Platform | Customer Relationship Management | Customer relationship | Data Governance | Data platform | Demand Generation | Event marketing | Field marketing | Full-funnel | Full-funnel analytics | Funnel analytics | Go-to-market | Marketing Automation | Marketing Planning | Marketing measurement | Marketing operations | Marketing strategy | Prompt engineering | Relationship Management | Revenue operations
Education
N/A
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