Vice President, Marketing Lead-Channel Strategy & Optimization
Wilmington, DE, United States
USD 140K-172K (estimate) Senior-level Full Time
Tasks
- Create and maintain playbooks and governance routines
- Create executive ready decision narratives
- Design channel capabilities framework and influence product roadmaps
- Develop and manage default channel strategy
- Develop optimization framework and governance
- Diagnose performance gaps and drop off
- Ensure control requirements compliance
- Evaluate awareness consideration conversion
- Lead channel strategy and optimization
- Lead strategy governance optimization and performance for placements
- Monitor weekly monthly performance results
- Partner with reporting innovation ad frameworks product experimentation and optimization teams
- Perform performance analysis and optimization
- Run root cause analysis and drive recovery plans
Perks/Benefits
- Backup childcare
- Financial coaching
- Health care coverage
- Mental health support
- On-site health and wellness centers
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
AI | Adobe Analytics | Analytics and reporting | Cause analysis | Data Analysis | Digital Marketing Analytics | Digital marketing | Executive Communication | Experimentation | Governance | Marketing Analytics | Marketing Automation | Optimization | Performance Measurement | Root Cause Analysis | Root cause | Stakeholder management | Tableau
Education
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