Head of Marketing Data Science and Analytics
ZAR 420K-516K (estimate) Executive-level Full Time
Tasks
- Analyze funnel conversion and customer journey
- Collaborate with Data Engineering and AdTech teams
- Define KPIs and reporting standards
- Define marketing analytics roadmap
- Direct analytics and data science teams
- Ensure data quality and measurement integrity
- Establish measurement and insight frameworks
- Lead marketing mix modelling projects
- Lead multi touch attribution analysis
- Own marketing measurement strategy
- Present insights and recommendations to leadership
- Prioritize analytics initiatives
- Run incrementality testing
- Translate business questions into analytical specifications
Perks/Benefits
Skills/Tech-stack
Audience Segmentation | Business Suite | Campaign Manager | Customer Lifetime Value | DV360 | Data Pipelines | Data Science | ETL | Google Ads | Google Tag | Google Tag Manager | Incrementality testing | Lifetime Value | LinkedIn Campaign Manager | Machine Learning | Marketing Analytics | Marketing Mix | Marketing mix modelling | Meta Business | Meta Business Suite | Microsoft Dynamics | Multi-Touch Attribution | Multi-touch) | Power BI | Python | R | SA360 | SQL | Salesforce | Tableau | Tag Manager
Education
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