Manager, Marketing Analytics
STORE SUPPORT CENTER, ATLANTA - 9090, United States
USD 95K-110K (estimate) Mid-level Full Time
Tasks
- Collaborate on best practices and reporting systems
- Conduct ad hoc analysis of marketing performance
- Ensure consistency of information methodologies and reports
- Establish data driven views of performance
- Lead conversion planning and forecasting
- Lead structured site testing
- Leverage data for business cases
- Maintain enhancements backlog for measurement technology
- Manage requests for report enhancements
- Present analysis and test results
- Present insights to peers and senior management
- Prioritize analytic projects
- Prioritize reporting enhancements and analytical projects
- Recommend changes to policies and processes
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | Business case | Business case development | Case Development | Content Management | Content Management Systems | Conversion Rate | Conversion rate optimization | Data Analysis | Data-Driven Decision Making | Data-driven | Database | Decision Making | Experimentation | Forecasting | Lift testing | Management systems | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Mix Modeling | Multivariate Testing | Project prioritization | ROAS) | Rate optimization | Reporting
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