Web Analytics and Digital Marketing Manager
500 Lake Shore Blvd W, Toronto, ON, Canada
CAD 80K-110K Mid-level Full Time
Tasks
- Analyze data to improve ROAS CAC and LTV
- Collaborate with media agency and partners
- Create dashboards and executive reports for performance
- Execute technical SEO and content optimization
- Implement and monitor tracking and enhanced conversions
- Lead digital marketing vision and strategy
- Manage digital marketing operations and performance
- Manage marketing technology stack
- Optimize integrated paid and organic acquisition
- Oversee paid prospecting and remarketing programs
- Track web traffic and user behavior
Perks/Benefits
Skills/Tech-stack
Enhanced Conversions | Google Ads | Google Analytics | Google Analytics 4 | Google BigQuery | Google Tag | Google Tag Manager | Marketing Technology | Meta | Microstrategy | SEO | SQL | Tableau | Tag Manager | Tracking and attribution
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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